The Importance of Bulk SMS Messaging for Small Businesses
Introduction Bulk marketing services are gradually dispelling the myth that they are unavailable to small business owners. The availability of SMS-capable marketing software has made it a useful channel for businesses of all sizes to reach their customers, including SMEs with limited resources. Text marketing can quickly become your most economical channel for increasing sales and conversions if used properly. Texting is a convenient way to communicate with friends. For small businesses, it's a potent mobile marketing tool as well. Most Australians use their cell phone to send and receive text messages, also known as bulk messages, and the vast majority of them are cell phone owners. More importantly, bulk messaging has higher user engagement than other mobile marketing channels like email or social media. The majority of mobile phone users enable their devices to notify them whenever a new text message arrives, and most of these messages are read shortly after being delivered. H...